4 min read

How to Market your Annual Event All Year-round

Tips on how to market your event effectively all year long.
How to Market your Annual Event All Year-round
Photo by Aditya Chinchure / Unsplash

Are you gearing up to launch your annual event, but not sure how to keep the momentum going all year round? Never fear! In this blog post, we'll share some tips on how to market your event effectively all year long. So read on and get ready to take your marketing game up a notch!

Start by creating a marketing calendar that outlines all your key announcements and when they will be promoted

A marketing calendar is an essential tool for marketing any event or organisation. By plotting out key announcements and when they will be promoted, you can ensure a consistent flow of information and avoid overwhelming your followers with too many posts at once.

Additionally, a calendar can help you to take advantage of marketing opportunities that might otherwise be missed. For example, if you know that an email newsletter is going to be released to make an announcement, you can promote it on social media and generate excitement in the lead-up.

By taking the time to create a marketing calendar, you can ensure that your marketing efforts are targeted, efficient, and effective.

As any event organiser knows, social media is essential to the success of any event. With so many events competing for attention, it can be difficult to get your event out there in front of people.

However, social media provides a powerful marketing tool that can be used to monitor competitors, gain insights into trends, and reach a wide audience. By following key influencers and competitors on social media, you can stay up-to-date on the latest trends and ensure that your event is well-positioned to succeed.

In addition, using social media to promote your event can help to boost ticket sales and reach a wider audience. And with the power of hashtags, you can ensure that your message is seen by the people who are most likely to be interested in your event. So if you're looking to get ahead of the competition, make sure to use social media to your advantage.

Extensive use of video is essential to get the most out of social media - both paid and organic.

Make a video promoting your event and post it on YouTube and other social media platforms

In today's marketing landscape, a successful event promotion strategy should make use of video advertising. By posting engaging videos on social media , you can reach a wide audience with minimal effort. Another strategy to consider is creating a long-form trailer, and then using clips from it in multiple different ways across different advertising.

Video advertising is an especially effective way to promote events, as it allows potential attendees to get a taste of what the event will be like. Moreover, by sharing your videos on social media, you can take advantage of word-of-mouth marketing to attract even more attention to your event.

Of course, your competitors are likely already using video marketing to promote their own events. To stay ahead of the competition, it's important to produce high-quality videos that accurately reflect the spirit of your event. With a little creativity and effort, you can create videos that will make your event stand out from the rest.

Create a LIVE IT landing page specifically for your event and drive traffic to it through social media and email marketing

Having an effective landing page for all your advertising, social media posts, and paid spend to direct people towards is vitally important in making sure interested visitors convert into sales.

With LIVE IT's new Landing Pages, you can quickly and easily create simple web pages to serve as a stylish jumping off point to any destination of your choosing.

Find out more at our Feature Focus article.

Suncebeat Festival uses a LIVE IT Landing Page to act as an intro to the festival.

Get creative with your marketing efforts - there's no one right way to promote an event!

It's true - there's no one right way to marketing an event. Traditional approaches like print advertisements and email blasts can be effective, but they may not be enough to really get people excited about your event.

Instead, try to come up with some fun and unique marketing ideas that will grab attention and generate interest. For example, you could hold a ticket giveaway on social media, or host a performance at a local park or coffee shop.

Whatever you do, make sure your marketing efforts are aligned with the overall tone and identity of your event. After all, marketing is all about creating an accurate and appealing representation of what you're offering. So have fun with it, and let your creativity shine through!

By now, you should have a few ideas of how to get creative with your marketing efforts and promote your upcoming event. Remember, there is no one right way to do things - the key is to experiment until you find what works best for you and your audience. What are some fun and innovative ways that you’ve seen people market events? Let us know in the comments below!