As we enter the new year, many of us are looking for ways to make 2023 a success. One area where this is especially true is event organising. The ability to plan and execute successful events requires careful thought and attention to detail. It can be difficult to know where to start when it comes to improving your skills as an event organiser, so here are some New Year’s resolutions that you can use as a starting point! From creating detailed plans ahead of time, through to taking advantage of technology during the planning process, these resolutions will help you become a better event organiser in no time. So let’s get started!
Annual marketing plan
The start of a new year is the perfect time for event organisers to create or revise their annual marketing plan. Taking the time to reflect on past successes and failures will help inform your 2023 goals, allowing you to craft a plan that will help you reach them. Consider setting up measurable objectives for different stages, such as amount of emails signed-up ahead of a launch, or attendee numbers at the final event. Also think about how make use of your most important marketing dates, such as your launch day.
Additionally, make sure you are up-to-date with the latest trends in marketing and use them to your advantage. By taking a holistic approach to your marketing strategy and staying organized throughout the year, you’ll be able to bring in higher attendance numbers and increased profits over time. Lastly, don’t forget to review and adjust your plans if needed: never be afraid to take risks and try something new! With a well-thought-out marketing plan in place for 2023, event organisers can set themselves up for success now and into the future.
Experiment with a new marketing channel
Take the opportunity the New Year provides to try out a marketing channel you haven't properly tried before. With the ever-growing number of different platforms and tools available at our fingertips, it's now easier than ever to reach your audience in unique and effective ways. For example, if you haven’t tried Twitter or Instagram yet, now is the perfect time to get started! Not only are these channels incredibly popular among all age groups, but they also offer powerful targeting options which can help you reach the right people with the right message.
Additionally, try doubling down on your use of analytics, as metrics including likes, shares, retweets and comments can provide a wealth of data on the success of each campaign. This data can then be used to inform future campaigns and ensure they are as effective as possible. Try exploiting the opportunity to connect directly with your target audience through polls, surveys and Q&A sessions; giving you valuable insights into what your customers want from your events.
Bring in some new technology
The beginning of the year is a great time to consider what new technology you can use to make your events stand out and drive sales. By taking advantage of innovative tools and features, event organisers can increase engagement and ticket sales, while also making their booking process smoother and more efficient.
For example, LIVE IT's Payment Plans allow customers to pay for tickets in instalments, lowering the financial barrier of entry to your event and potentially opening your event up to a whole new raft of customers. Likewise you could make use of Registration Pages to collect email addresses ahead of your on-sale, gathering valuable leads and potentially making your launch day into a big event itself. Or why not try Group Deals - a way of encouraging big bookings and a reliable sales booster used by some of Europe's biggest festival brands.
The new year is the perfect time for event organisers to renegotiate costs with their regular suppliers and secure more favourable rates in return for their continued loyalty. This can be an especially effective strategy when working with vendors who have provided goods or services to your business in the past. When approaching a vendor, focus on emphasising the value of your relationship as well as how much money you are willing to commit over the next year. Additionally, come prepared with data that demonstrates the success of previous events and how this relationship has benefited both parties. Be sure to highlight any positive reviews you may have received from attendees or other vendors, as well as any awards or recognition your events may have won.
When negotiating, it’s important to also be mindful of what’s fair and reasonable for both parties. Don’t hesitate to ask your supplier if they can offer a lower cost or better terms; they may just surprise you! Lastly, present any cost-saving ideas you have so that your supplier can work with you on unique solutions that benefit both parties without cutting into profitability too much. With some creativity and persistence, event organisers can use 2023 as an opportunity to get more favourable rates from their current suppliers and save money throughout the year!
As the events industry continues to evolve and grow, sustainability has become an increasingly important topic and is set to become even more so in the coming years. In 2023, focus on exploring new environmental solutions that will help reduce your carbon footprint and make your events greener. Examples of this might include using sustainable materials for decorations, investing in solar energy sources to power your venue or finding ways to reduce food wastage.
On top of this, consider ways to encourage your customers to be more conscious about their environmental impact when attending an event. This could involve offering discounts for those who come with reusable items such as water bottles or providing eco-friendly transportation options like carpooling services. Additionally, by providing recycling bins throughout the venue and promoting ethical consumerism through product giveaways that are sustainably sourced or made from recycled materials, organisers can create a greener environment for attendees while also raising awareness about these topics.
By starting early on these initiatives now, event organisers can ensure they’re well prepared for the expected rise in demand for green events in 2023 and beyond!
Audit and improve upon your booking experience
As an event organiser, the success of your business depends on providing a great experience for your customers, and for most that will start with using your website and booking tickets. It's important to audit both regularly, since first impressions matter! This should include assessing the speed of your site, the ease of navigation, the usability of any features, the readability of all text, and any other factors that might affect the user’s overall experience.
If you are looking for an easy-to-use booking system that's packed with great features then you might not be surprised to hear us suggest LIVE IT – our platform that has been designed with a smooth experience for you and your customers in mind. Check out our features here, and have an excellent 2023!