by Reno Macri, Enigma Visual Solutions
Businesses spend $24 billion annually on their exhibiting efforts, according to findings from the Center for Exhibition Industry Research, and this kind of investment makes effective planning and management essential. From identifying the best exhibition services you will need, to managing promotional efforts, there are many different aspects to consider.
Fortunately, there are also a range of tools that you can use to assist you during the planning and management phases of your event. In this article, we take a closer look at four of the best available tools.
Social media plays a vital role in modern event planning, and Hootsuite makes this aspect significantly easier, providing you with a single dashboard to manage all your social media accounts. This means that, for example, you can publish a post on Facebook, Twitter and other social networking sites concurrently.
In addition, some of the most useful features include the ability to easily find social media influencers on a specific topic, as well as the ability to monitor click-through statistics. Moreover, you can use the tool to track conversations among your existing audience, organise conversations by topic and track specific hashtags.
2. LIVE IT
For events where tickets need to be sold, opting to work with a team who specialise in a fully tailored and managed ticketing service is key if you’re looking at large scale events. Live IT offer this highly customisable and intuitive ticketing Service-as-a-Platform, and can even show you the data behind your sales. If the event is perhaps on a smaller scale, they also have the option of their self-service platform, bookitbee, which allows its customers to get their ticket sales up and running in minutes for free, it also allows hosts to manage attendees on the day of the event whilst ensuring you always have access to their support team should you have any queries.
Putting together the right team to work on an event is one of the most important aspects of planning and management. In many cases, it may also require the hiring of temporary freelance workers, who can help with aspects ranging from design and marketing, through to the actual customer service provided during the event itself.
Upwork is one of the largest and best-known freelancing services, allowing you to easily source the help you need to make your event a success. The site includes advanced search options, which will automatically make recommendations based on your needs, and make it easy to shortlist candidates before you send proposals.
Doodle is a fairly simple tool, but an incredibly useful one for planning when to hold an event, or for deciding which event to take part in. Essentially, it is a scheduling tool, which allows you to ask questions to a group of people and find out their preferences for things like location or dates, based on their own circumstances.
So, for example, if you need to decide between two different trade shows, you could invite key staff members or guest speakers to participate in your Doodle poll. They will then have the chance to vote on which of the shows they think is the best option, allowing you to pick the option that most suits your team.
Events have a key role to play in the modern business world, helping companies to establish more meaningful relationships with their customers and provide them with positive branded experiences, while simultaneously boosting brand awareness and generating new sales. The four tools listed above are all designed to help with the planning and management of your event, enhancing the chances of success for event company as well as other events.
Reno Macri is a founder and director of a leading exhibition and event company NERO, specialising in modern exhibition stands, event branding, event production, exhibition services, and much more.